Links from one web page to another that use a rel=”nofollow” attribute do not get followed by the major search engines. Some people argue that this makes them worthless for Search Engine Optimisation purposes. Those people have overlooked the secondary effect that they can have in helping you to gain lots more links from sites [...]

There is all sorts of information and misinformation on the web as to how to best get your web pages listed with high rankings in the search engines. Most of this goes by the mysterious name of SEO (which is simply an abbreviation for Search Engine Optimisation). Optimising for the search engines though isn’t all [...]

A lot of people building web sites thing “Search Engine Optimisation” (SEO) when what they should be thinking is “Marketing“. Marketing is a lot more than just SEO and the end goal is not to get to the top of the search results.

Not all links on the web are created equal. When you are adding a link to a web page you need to look at it from the general visitor’s viewpoint. Will what is being linked to be of interest to the people reading the page where you place the link. Relevance

Most forums have the outgoing links that you can add flagged as nofollow so that the search engines will ignore them. From a practical viewpoint this has no impact whatsoever on the value of those links since it is the relevance of the link that determines its value. Forum Links and SEO

A web page is rather useless unless people can find it to read it. Sitemaps contain links to all the pages on a given site ensuring that both search engines and real people can find the pages once they find the site. Sitemaps

After carefully considering all of the things that you might do for search engine optimisation and then disregarding any that would be worth doing for your real visitors even if search engines didn’t exist, I have come to the conclusion that the purpose of SEO is to drive people away from your site. Sure you [...]

There are two ways of increasing the (Larry) Page Rank of your web pages – one of them you can do yourself, the other relies more on other people. One of them can be the cause of your failing to get a good placement in the search engines while the other is an effect of [...]

Just what is it that your web site is intended to achieve? It might be intended to sell products or perhaps the idea is to earn income from advertising on pages where you provide useful information. Whatever your actual end goal is you really need to keep it always in mind. Too many people thinking [...]

The page on your site that is the best match for a particular keyword isn’t always the page on your site that ranks the highest for that keyword. Sometimes you end up with another page on your site ranking higher. Why is that so? Page Rank is determined by a number of factors.

While HTML sitemaps help both search engines and real people find web pages, an XML sitemap is specifically for the search engines. There are services out there that will charge you just to submit a 50 page XML sitemap to the search engines on a monthly basis. This article shows you how to save that [...]

This book is a recent release by “New Riders”. Unlike most other books on search engine optimisation, this book is aimed primarily at web developers rather than internet marketers. Read my review to find out more of what I think of this book. “Building Findable Websites”