This book is a recent release by “New Riders”. Unlike most other books on search engine optimisation, this book is aimed primarily at web developers rather than internet marketers. Read my review to find out more of what I think of this book.
To me it seems like Microsoft is currently in approximately the same position that IBM was in 1994. Back then IBM was top dog on the PC and had been since releasing their micro-computer which they called the PC in 1981. We still refer to PCs and IBM compatible even though our current computers are thousands of times more powerful than a PC and are not compatible with anything IBM produce. IBM actually outsourced their operating system supply to a small insignificant company called Microsoft because Digital Research who they wanted to supply the operating system refused to talk to them. DOS was actually a temporary measure as was the original PC as Intel hadn’t quite got their 32 bit chip working properly yet. The plan was to migrate everyone onto AT computers running OS/2 as soon as possible but the popularity of the PC and XT computers made that impossible.
Microsoft released the OS/2 operating system in 1987 but few were interested even though it could run multiple programs at the same time and had a graphical interface. Still there wasn’t much interest in graphical interfaces for DOS back then either and GEM, Deskview, Topview, Windows etc were basically ignored. Even combining Windows and Topview (IBM’s GUI) together and releasing them as Windows 2 was ignored.
The latest addition to the member’s area is absolutely huge. The zip file is almost 70Mb in size and contains over 150 “Made for Adsense” web sites each of which contains several pages. Also included are tools to allow you to quickly and easily change all the adsense references to your account as well as eBooks on Pay per Click and Search Engine Optimisation.
The only reason I put it in the free area for personal use only rather than the Gold area with reseller rights is that the HTML used in creating all those hundreds upon hundreds of pages looks like it ought to have been left behind when Noah got on his Ark it is that antiquated. I certainly recommend completely reworking the HTML properly if you are going to use this product which makes it a lot less useful than it would otherwise be.
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