Thursday, October 15th, 2009

XML Sitemaps

While HTML sitemaps help both search engines and real people find web pages, an XML sitemap is specifically for the search engines. There are services out there that will charge you just to submit a 50 page XML sitemap to the search engines on a monthly basis. This article shows you how to save that [...]

Wednesday, October 14th, 2009

Sitemaps

A web page is rather useless unless people can find it to read it. Sitemaps contain links to all the pages on a given site ensuring that both search engines and real people can find the pages once they find the site.
Sitemaps

Tuesday, August 25th, 2009

Increasing Page Rank

There are two ways of increasing the (Larry) Page Rank of your web pages – one of them you can do yourself, the other relies more on other people. One of them can be the cause of your failing to get a good placement in the search engines while the other is an effect of [...]

Monday, May 25th, 2009

The End Goal

Just what is it that your web site is intended to achieve? It might be intended to sell products or perhaps the idea is to earn income from advertising on pages where you provide useful information. Whatever your actual end goal is you really need to keep it always in mind. Too many people thinking [...]

Tuesday, February 10th, 2009

Nofollow

Links from one web page to another that use a rel=”nofollow” attribute do not get followed by the major search engines. Some people argue that this makes them worthless for Search Engine Optimisation purposes. Those people have overlooked the secondary effect that they can have in helping you to gain lots more links from sites [...]

Tuesday, October 14th, 2008

Getting Listed

There is all sorts of information and misinformation on the web as to how to best get your web pages listed with high rankings in the search engines. Most of this goes by the mysterious name of SEO (which is simply an abbreviation for Search Engine Optimisation). Optimising for the search engines though isn’t all [...]

Tuesday, September 2nd, 2008

Page Rank

The page on your site that is the best match for a particular keyword isn’t always the page on your site that ranks the highest for that keyword. Sometimes you end up with another page on your site ranking higher.
Why is that so?
Page Rank is determined by a number of factors.

Tuesday, March 18th, 2008

“Building Findable Websites”

This book is a recent release by “New Riders”. Unlike most other books on search engine optimisation, this book is aimed primarily at web developers rather than internet marketers. Read my review to find out more of what I think of this book.
“Building Findable Websites”